Still Bad For Businessįor his part, Limbaugh has done little to reassure wary business interests that it's safe to go back in the water. During an interview with Bloomberg TV back in February, Dickey seemed to confirm Pattiz's assessment and signal the possibility of a shakeup, saying: “We're sort of seeing a shift in spoken-word radio from political-based talk over to sports.” Dickey was sure to note that sports radio is popular with advertisers. Noam Pattiz, CEO of Courtside Entertainment, best summarized the industry wide effect, noting that a “tremendous chunk of advertising revenue was wiped out in terms of support for national talk radio programs.” Pattiz added that “the movement in talk radio to some degree is moving away from conservative talk radio and into other genres.” After announcing $2.4M in quarterly losses, Lew Dickey rebutted the assertion that Limbaugh wasn't hurting ad sales, stating: “The facts are indisputable regarding the impact certain things have had on ad dollars.”Ĭumulus isn't the only radio company reporting financial losses associated with Limbaugh's show either other radio companies have also reported significant losses directly attributable to either Limbaugh's show or the intensifying advertiser fallout. “The Facts Are Indisputable.”Įvery quarter for the past year, like clockwork, Cumulus CEO Lew Dickey has hopped on a call with business investors and announces millions in financial losses associated with Rush Limbaugh's show.Ī few days before the May 2013 investors call, a “source close to” Limbaugh's show attempted to soften the blow by denying that Limbaugh was having any negative effect on advertiser sales and warned that Limbaugh would walk if Cumulus continued to blame him. We have looked into that content, and as a result we have taken the steps necessary to ensure our ads do not run on this program indefinitely.”ĪAMCO went so far as to make an exception to its policy of leaving advertising decisions in the hands of locally owned franchisees in order to remove ads from Limbaugh's show.Īdvertisers have been taking action similiar to the aforementioned examples for more than a year, which accounts for the scope and scale of the financial damage. The apologetic chain noted that it didn't purchase the ads directly but as part of a package, adding: “A number of our loyal guests have told us they were offended by some of the content on the program in question. Upon learning its ads were running during Limbaugh's show, Disney On Ice promptly removed them, stating: “The advertisements you are referring to have been pulled and should no longer be airing during Rush Limbaugh's show.”Ĭiting Limbaugh's indecent content, fast food chain Bojangles also removed ads. In just the last few weeks alone, several recognizable companies have taken action regarding their ads and Rush Limbaugh.Īfter a CVS ad appeared during Limbaugh's show, CVS advised that it won't happen again, explaining: “The Rush Limbaugh show is not a program on which we typically advertise & a recent commercial was aired on this program in error.” ![]() The Fallout ContinuesĪdvertisers big and small continue to flee Limbaugh's show. ![]() In fact, the backlash from advertisers has been so strong that it has spilled over, injuring digital streaming advertising as well as other similar programs (Sean Hannity's, for example). Limbaugh's show has been plagued with woes ever since advertisers began fleeing in the wake of Limbaugh's multi-day attack on then-law student Sandra Fluke the majority of national advertisers are now boycotting Limbaugh's show. ![]() Politico reports that Cumulus Media plans on dropping Rush Limbaugh's show at the end of the year.Ĭumulus has reportedly decided not to renew Sean Hannity's contract either.Ĭumulus carries Limbaugh and Hannity's shows on more than 40 of its stations, including Limbaugh's longtime flagship WABC in New York as well as stations in big markets like Chicago, Washington, D.C., and Dallas.
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